DESIGNING CONVERSATIONS BETWEEN INTERFACES AND USERS
Ola Play
We set out on a quest to make every ride memorable for millions of commuters with Ola Play - world's first connected car platform!
Ola had an innovative product up its sleeve. The traffic-riddled roads and mundane long hours of commute badly needed a reprieve.
​
Business objective: Introduce, explain, and improve adoption of Ola Play equipped rides.
Scope: Introduce Ola Play and write copy for all the user interaction flows in BYOD (user's mobile device), CXC (Customer Experience Console), and DXC (Driver Experience Console) devices.
​
Roles I played:
-
Writer (one of two writers involved in the project)
-
Lead writer (sole contributor) for the v2 launch of Ola Play with more features and partners
​
Stakeholders: Project manager, Director - Design, Director - Product, CEO
In-ride adverts we shows to improve brand awareness and content discovery
